Inbound Marketing Services

Talking to the Right People, in the Right Place, at the Right Time.

 
What is inbound marketing?

But First, What is Inbound Marketing?

If you were to Google “What is Inbound Marketing?” you would likely find a response that says something like “inbound marketing is a technique for drawing customers to products and services via content marketing social media marketing search engine optimization and branding.” While that is an accurate definition of what inbound marketing is, we can help simplify it in a way that will make it a little bit easier to understand.

There’s an analogy with a magnet and megaphone that explains it perfectly. Inbound marketing is the magnet; it's about nurturing site visitors and being there when your customers have problems or questions, so when they Google those questions or look for information your business is there as a resource. Traditional marketing efforts - while still great - work more as a megaphone and aren't speaking to targeted audiences or personas, but rather are mass messaging.

Inbound marketing is all about crafting content in a way that speaks to your potential buyers. Reaching them might look like posting on social media, writing blogs, adding calls to action on your website, posting videos, or crafting website content so you're answering questions before they’re asked and providing resources so they’re available when they’re needed. At its foundation, inbound marketing is about speaking to potential buyers’ needs and problems as they arise.

 
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Inbound Marketing Management

If you like the sounds of inbound marketing and think it’s something your business could take advantage of, but aren’t sure you have the time, resources, or experience it takes, inbound marketing management services might be just what you’re looking for.

You control the timelines, budget, and content, and we handle the strategy, execution, and reporting. We’ll collaborate with leadership, sales, business development, and marketing teams; think of this as outsourcing your inbound marketing.

Custom priced on a per-need basis.

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Inbound Marketing Consulting

Our inbound marketing consultants tailor their efforts based on what you’re looking for from Greenline Marketing. Some consultancy relationships require help defining a strategy and plan for inbound marketing efforts, others require a more “on-call” approach for support as needed. Typically, consulting is for those with a marketing individual or team on staff who execute the day-to-day inbound marketing tactics, but are looking for someone to step in when it comes to reporting, integrations, and campaign planning.

Have you heard of OnStar? You know, the little blue button in your car for when you need help from an expert? Working with us to consult on inbound marketing makes us your very own easy button - except, ours is green.

Custom priced on a per-need basis.

 
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Inbound Marketing Training + Onboarding

Inbound marketing can be overwhelming. But it doesn’t have to be. The education and software training is something we don’t just specialize in, but actually love. If your business is looking for someone to educate your staff, train your team, getting you started with software tools, or simply do some onboarding and walkthroughs to get you up and running, we’re happy to help.

We’re flexible to different learning environments and tailor training to what you’re looking for. We know from past experience some learn best by doing, some learn best by observing, and some need a little of both. You’re looking to get started with inbound marketing, and that’s the most exciting part - so let’s make it happen!

Custom priced on a per-need basis.

 
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